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- [Narrator] How To, Nike By
You, focusing on function.

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Sometimes you need a
pair of shoes that works

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for one of the many things you love to do.

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(soft music)

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Ask yourself, how will I use these shoes

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and what will I wear them
with, and when and where?

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Okay, slow down, that's
a lot of questions.

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But if you can picture
how you use your shoes,

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you'll have an easier
time customizing them.

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Nike By You.